2007. The SETTIMANA SANTA IN PUGLIA brand was born from the idea of grouping together, within a communicative icon, those Easter processional rites with a strong peculiarity and characterisation, which distinguishes them from the vast panorama of Easter processional events that take place in all the municipalities of Apulia.
Painstaking research, selection and analysis of Apulian processional events, where the traveller's emotional involvement becomes the event's strong point and tourist attraction.
The creation of a specification signed by the municipal authorities, guaranteeing the quality of the reception services offered to travellers, has enabled the creation of a "network" between TWENTY-TWO municipalities in Apulia: from the Gargano to the Ionian Sea.
The design of itineraries divided by province, to meet the needs and interests of travellers:
- THE GARGANO AND DAUNIA
- IMPERIAL APULIA
- BARI AND THE COAST
- THE SALENTO
- THE MAGNA GREECE
The creation of a bilingual pocket guide, a dedicated bilingual web portal and social activities, where all the information on the event and reception is collected with the aim of deseasonalising and differentiating the tourist offer.